My kids decided they wanted to do a lemonade stand, but we live on a very, very quiet street. I knew it was going to be a challenge. So I talked about inventory and marketing and explained they didn’t have a large customer base.
“You think we’re going to fail, don’t you?” asked my 10 year old daughter.
I said, “No, I just think you better get to work.”
And they did. They came up with a name-and a jingle- for their business, made their little brother the mascot, put up signs throughout the neighborhood, made their kool-aid and set up shop.
When no one came, they put up more signs.
“We’re very unlucky,” my daughter said. “Not a single car is driving on our street.”
I added to the business talk a lesson about “supply versus demand.”
In the end, four very kind neighbors stopped by for a refreshing glass of Rock-A-Dile Red Kool-Aid. I wanted to see what they had learned from this experience, so I asked them what they could do to improve it for next time.
“Move to where there’s more people,” my daughter said.